At home at the Ascona Polo Cup for five years – about home, enjoyment, and the joy of getting together
O Stefan Breuer é patrocinador de equipa do Ascona Polo Cup com o Seven Group há cinco anos. Na entrevista, fala sobre o motivo pelo qual Ascona é casa para ele, como o seu envolvimento surgiu a partir da ideia de "transformar um poldro cansado num cavalo de polo puro-sangue", e o que torna o Ascona Polo Cup tão único para si: o fator diversão, o desfile e a comunidade unida.
Algumas pessoas associam mais do que apenas uma morada a um lugar – para o Stefan Breuer, Ascona é casa no verdadeiro sentido da palavra. Com o Seven Group, ele deu ao Ascona Polo Cup um toque muito próprio e delicioso. Uma conversa sobre raízes, paixão e a alegria de estar junto.
Ascona como Casa
«What connects me to Ascona is primarily this feeling of home. I already came here with my parents as a child – many people here are the same – and Ascona has always been a home for me. Until I finally decided to leave Germany, make it my complete home, and raise my five children here.»
The Idea of the Seven Group
«Almost to the day twenty years ago, the idea for the Seven Group was born – officially it's nineteen years, because we started in 2007, but the thought behind it matured exactly two decades ago, back then still together with Ivo Adam. The idea was simple: to turn a rather tired old nag into a truly thoroughbred polo horse. A different crowd, a different quality, a different hype – in the sense of party atmosphere. Not Ibiza-crazy, but still such that you are allowed to laugh from morning till night and, above all, eat well and drink well.»
Why Polo was obvious
«After supporting the sport for many years, polo was a very obvious idea – one that can also be packaged economically, within the framework of equestrian sports here in Ascona. That's how the idea came about, and we were immediately on board. On the one hand, to raise the culinary offerings on site to an appropriate level, and on the other hand, to establish equestrian sports and its audience here.»
O que torna a Ascona Polo Cup especial
«For me, the special thing is first of all the fun factor – and the whole atmosphere. I already find the parade wonderful: riding through the village once and seeing the people from young to old along the street, and everyone is happy. And it appeals to me to make the sport a bit more accessible to the public – for example, following the tournament with an event featuring a large risotto pan, so that the broad masses can truly participate.»
Cinco anos depois – perto da acção
«I've been involved with Matteo Beffa from the very beginning – this year is the fifth time. What excites me most during these three days are – besides the ride through the city – clearly the games. Because it's a small field, everything remains easy to keep track of. The company comes close together, and you are constantly connected to what is happening on the pitch because you are so close.»
Polo além da sua reputação elitista
«Polo has a reputation for being elitist – but that's more reputation than my own experience. I have fun everywhere: football, Formula 1, techno festivals. And if it's polo, then it's polo. It's simply the joy of the get-together. For me, there's also the fact that – you might know about our commitment to the African wilderness – I love animals very much. That's why I, as a non-rider, get on a horse because I'm not afraid.»
O que o une – e um desejo para 2026
«What makes the Ascona Polo Cup so unique for me is probably the mix of fans: that people have found each other here. And it's just fun with Matteo and Marco. Every year it's a new challenge because all of this also has to be financed – I would wish for a little more support from the sponsor side. But we managed it – and it looks very likely that it will work again in 2026.»
E relativamente ao lema, assim como ao seu desejo para os três dias:
«Regarding this year's theme around jungle and Africa: I no longer have the age for Tarzan, and I don't have Jane's figure either. So I don't know yet – I'll see. And if I had one wish for these three days, it would be this: good weather.»
Sobre o Seven Group
The Seven Group was born from the desire to create places where people feel comfortable: spaces that welcome, surprise, and connect people through what they love most – food, music, time together. Today, the group unites restaurants, hotels, nightlife, events, and catering: each with its own identity, yet all driven by the same philosophy – unique locations, authentic atmosphere, and uncompromising quality. A simple, effective approach. Their own way of being: ways to be different.
Perguntas Frequentes
Quem é Stefan Breuer?
Stefan Breuer é o fundador do Seven Group e tem sido patrocinador da equipa da Ascona Polo Cup durante cinco anos. Ele vive em Ascona, a qual ele próprio chama de sua casa.
O que é o Seven Group?
The Seven Group unites restaurants, hotels, nightlife, events, and catering – each offering its own identity, but the same philosophy: unique locations, authentic atmosphere, and uncompromising quality.
O que liga Stefan Breuer a Ascona?
Ascona é a sua casa: ele veio para cá com os pais em criança, mais tarde fez deste lugar a sua residência permanente e está a criar os seus cinco filhos lá.
Porque é que o Seven Group está envolvido na Ascona Polo Cup?
O Seven Group apoia o desporto há muitos anos. Na Ascona Polo Cup, pretende elevar a oferta culinária a um nível elevado e ancorar os desportos ecuestres juntamente com o público no local – com o objetivo de tornar o pólo mais acessível ao público em geral.
O que torna a Ascona Polo Cup especial para Stefan Breuer?
O fator diversão, a atmosfera envolvente e o desfile pela cidade, além da comunidade unida em torno do campo de jogo pequeno e acessível, e a mistura especial da base de fãs.